Actor Zac Efron still remembers the moment he realized that a modestly budgeted cable movie by the name of “High School Musical” was about to change his life. “One of my friends called me and told me to look on iTunes,” he says, “so I turned on my computer and there was ‘High School Musical’ in the top 5 most downloaded albums. This was a week before the film even came on television.”
One week later, when “High School Musical” did make its debut, it was seen by 7.7 million viewers, which made it the Disney Channel’s most successful film to date. Meanwhile, the soundtrack album quickly rose to the top of the charts, going on to sell 4.1 million copies in the United States alone and becoming the bestselling release of 2006. Which was, of course, just the start…
“High School Musical” may be as American as apple pie and twice as wholesome, but the all-singing, all-dancing exploits of clean-cut basketball captain Troy Bolton (played by Efron) and his fellow students struck a chord with young teens around the world. “High School Musical” and last year’s sequel, “High School Musical 2,” have been translated into 24 different languages and seen by over two hundred and fifty million fans in 100 countries.
Now, production is complete on what is promised to be a bigger HSM experience: “High School Musical 3: Senior Year” will open on the silver screen in cinemas worldwide on October 24. The hysteria seems certain to continue.
All of which begs the question, How did a low-budget television musical that was shot in 24 days and featured a cast of unknowns, give birth to perhaps the biggest entertainment phenomenon of the new millennium?
“High School Musical’s” producer and creator Bill Borden says that the initial idea behind “HSM” was simply to make something he could watch at home with his three young sons. “We’d want to watch something as a family and we kept coming back to things like ‘The Sound of Music’ because musicals were the only option, apart from animated films. So, I decided to do a musical that would appeal to the age group of my kids, and they like rock and roll and pop, rather than Hollywood or Broadway show tunes.”
The second stroke of inspiration – obvious in retrospect perhaps – was situating the story in an average American three-year high school, filled with the pressures of fitting in and learning to make your own decisions. Teens in America saw their own feelings and experiences portrayed in the songs and dances through the hallways, classrooms, gym, and cafeteria of East High. Teens around the world got a glimpse into the American teen finding his own voice through American rituals like ‘the big show’ or ‘the big game.’
The cast takes the stories they are telling seriously. “I think we’re showing what it really feels like to be in high school and how things seem big and serious and dramatic. How the girl who’s like Sharpay really is a bit frightening,” says Monique Coleman, who plays the brainy Taylor McKessie. “Most movies about high school tend to make fun of themselves and poke fun at the situation.”
“I don’t agree when people say ‘High School Musical’ is old-fashioned,” concludes Kenny Ortega, the director of all three films. “It’s just that no one had made a film like it for a while, which is very different from it being old-fashioned. What’s happened is that we’ve reawakened this yearning for a certain innocence, a certain fantasy and hopefulness and joy. People were ready to see that again and I think they will embrace it on the big screen too. I’m not sure there’s any mystery to that at all.”